Privacy Policy
This Privacy Policy describes how Ascend Partners Group LLC (operating on Amazon under the trade name "Ascend Retail", referred to in this document as "we", "us", or "our") handles personal data in the course of running our Amazon reseller business. We source and sell curated products to consumers on Amazon. We are not a software vendor, agency, or service provider acting on behalf of any other seller.
This document is written to satisfy the publication requirements of Amazon's Acceptable Use Policy and Data Protection Policy, as well as the corresponding rules under GDPR, CCPA, and other applicable privacy laws.
Collection
Data we receive about our buyers
When a buyer purchases one of our products on Amazon, Amazon transmits to us the order information we need in order to fulfill the order. This includes:
- Order details — order ID, SKU, quantity, sale price, order date.
- Buyer shipping address — only for Fulfilled-by-Merchant (FBM) orders that our team ships directly. For FBA orders, Amazon handles fulfillment and we never receive buyer addresses.
- Buyer name — only insofar as it appears on the FBM shipping label.
We do not receive buyer email addresses, phone numbers, payment details, or any other personally identifying information beyond what is necessary to print a shipping label for an FBM order.
Data we receive about our own business
We retrieve the following from Amazon's Selling Partner API to operate our own seller account:
- Our own listing, catalog, and pricing data — for our own SKUs only.
- Our own inventory levels — FBA and FBM on-hand counts for our own SKUs.
- Our own sales, traffic, and performance reports — aggregated metrics for our products.
- Our own settlement and finance reports — payouts due to us from Amazon.
Data about people who contact us directly
If you email contact@ascendpartnergroup.com or privacy@ascendpartnergroup.com, we receive your email address and the contents of your message. We use this only to respond to you.
Data about visitors to this website
- Request metadata — IP address, user agent, request path. Standard server logs, used to operate and secure the site.
- Cookies — this website does not set tracking cookies or run third-party analytics that profile visitors.
Use
How we use buyer data
Buyer name and shipping address from FBM orders are used solely to print the shipping label and deliver the buyer's order. We do not market to buyers, enrich their data with third-party sources, or use Amazon-sourced buyer information for any purpose other than fulfilling the specific order to which it relates.
How we use our own business data
Our own catalog, inventory, sales, and finance data is used internally by Ascend Partners Group LLC employees to manage our business: maintaining our listings, planning inventory and replenishment, measuring product performance, and reconciling Amazon payouts against our accounting records.
Sharing — only when required to fulfill
The only outside parties that handle Amazon-sourced data are the shipping carriers (UPS, USPS, FedEx) that physically transport our FBM shipments. Buyer name and shipping address are transmitted to the selected carrier solely to generate a shipping label and deliver the order, over each carrier's standard secure API.
Sharing — operational vendors
A small set of vendors supports our internal operations: AWS (cloud hosting), a transactional email provider for internal system messages, and standard accounting software for finance reconciliation. These vendors process our own business data on our behalf under written data processing agreements and do not receive buyer PII.
Things we never do
- Sell, rent, or license any Amazon Information under any commercial arrangement.
- Share Amazon Information with any third party who is also an Amazon seller.
- Use Amazon Information for advertising or marketing to any buyer.
- Train external machine-learning models on identifiable buyer records.
Legal disclosure
We disclose data only in response to a binding legal order from a court of competent jurisdiction, or when necessary to protect the rights, property, or safety of Ascend Partners Group LLC or the public. We do not disclose data otherwise.
Business transfers
If Ascend Partners Group LLC is acquired or merged, the data we hold may transfer to the acquiring entity under the terms of this policy. Material changes will be communicated in advance.
Security
Encryption
- At rest — AES-256 encryption on every persistent store. Our primary warehouse is AWS Redshift with cluster-level encryption enabled.
- In transit — TLS 1.2 or newer on every external request, including all SP-API calls.
- Key management — AWS KMS, with key rotation enabled and audit logging through CloudTrail.
Access
- Every employee has a unique IAM principal. Shared credentials are prohibited.
- Amazon-sourced data is reachable by fewer than 7 authorized personnel, scoped by job function.
- All production access is logged via CloudTrail and reviewed on a quarterly cadence.
- Access is revoked the same business day a role changes.
- All personnel complete annual data-protection and Amazon-policy training.
Monitoring
Continuous monitoring runs across CloudTrail, GuardDuty, and AWS Security Hub. Suspicious events flow into an internal incident channel and trigger a documented response runbook.
Incident response
We maintain an incident response plan covering detection, containment, eradication, and recovery. In the event of a confirmed data breach, we notify Amazon and affected buyers within 24 hours, as required by Amazon's policies and applicable law.
Your rights
Retention
- Buyer PII (shipping addresses, names) — deleted within 30 days of fulfilling the order. We do not maintain long-term backups of buyer PII.
- Our own business data (listings, inventory, sales, finance) — retained for as long as we need it to operate our business.
- Aggregated, non-identifying analytics — may be retained indefinitely for internal capacity planning and historical comparison.
- Records subject to legal hold — retained as required by applicable accounting or regulatory law.
Requests you can make
If you are a buyer who has purchased from us on Amazon and you want to know what (if any) data we still hold about your order, or to request its deletion ahead of the 30-day window, write to us at privacy@ascendpartnergroup.com with the Amazon order number. The same address is the right place for any GDPR / CCPA access, correction, deletion, portability, or opt-out request.
We answer requests within 30 days.
Jurisdictional scope
The platform runs in AWS regions in the United States and Canada. If you connect to this website or buy from us from outside those regions, you understand that data about your order is transferred into them. We rely on Standard Contractual Clauses or equivalent safeguards for transfers originating in jurisdictions that require them.
Minors
Our products are sold through Amazon, which itself restricts purchases to adults. We do not knowingly collect personal data from minors. If you believe a minor has placed an order, contact us and we will delete the associated record.
Third-party links
This website may link to external resources (Amazon, AWS, our shipping carriers). We do not control those properties; their privacy practices are governed by their own policies.
Policy updates
We may amend this document in response to product, legal, or partner-policy changes. The "last reviewed" date at the top reflects the most recent revision.
Compliance posture
This policy is designed to align with Amazon's Acceptable Use Policy, Amazon's Data Protection Policy, the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA). Internal reviews are conducted at least once per quarter and any time those external policies are revised.
Contact
Privacy and compliance: privacy@ascendpartnergroup.com
General: contact@ascendpartnergroup.com
Please don't include passwords, payment details, or other sensitive information in unencrypted email.