Privacy Policy

// last reviewed: 2026-06-30

This Privacy Policy describes how Ascend Partners Group LLC (operating on Amazon under the trade name "Ascend Retail", referred to in this document as "we", "us", or "our") handles personal data in the course of running our Amazon reseller business. We source and sell curated products to consumers on Amazon. We are not a software vendor, agency, or service provider acting on behalf of any other seller.

This document is written to satisfy the publication requirements of Amazon's Acceptable Use Policy and Data Protection Policy, as well as the corresponding rules under GDPR, CCPA, and other applicable privacy laws.

Collection

Data we receive about our buyers

When a buyer purchases one of our products on Amazon, Amazon transmits to us the order information we need in order to fulfill the order. This includes:

  • Order details — order ID, SKU, quantity, sale price, order date.
  • Buyer shipping address — only for Fulfilled-by-Merchant (FBM) orders that our team ships directly. For FBA orders, Amazon handles fulfillment and we never receive buyer addresses.
  • Buyer name — only insofar as it appears on the FBM shipping label.

We do not receive buyer email addresses, phone numbers, payment details, or any other personally identifying information beyond what is necessary to print a shipping label for an FBM order.

Data we receive about our own business

We retrieve the following from Amazon's Selling Partner API to operate our own seller account:

  • Our own listing, catalog, and pricing data — for our own SKUs only.
  • Our own inventory levels — FBA and FBM on-hand counts for our own SKUs.
  • Our own sales, traffic, and performance reports — aggregated metrics for our products.
  • Our own settlement and finance reports — payouts due to us from Amazon.

Data about people who contact us directly

If you email contact@ascendpartnergroup.com or privacy@ascendpartnergroup.com, we receive your email address and the contents of your message. We use this only to respond to you.

Data about visitors to this website

  • Request metadata — IP address, user agent, request path. Standard server logs, used to operate and secure the site.
  • Cookies — this website does not set tracking cookies or run third-party analytics that profile visitors.

Use

How we use buyer data

Buyer name and shipping address from FBM orders are used solely to print the shipping label and deliver the buyer's order. We do not market to buyers, enrich their data with third-party sources, or use Amazon-sourced buyer information for any purpose other than fulfilling the specific order to which it relates.

How we use our own business data

Our own catalog, inventory, sales, and finance data is used internally by Ascend Partners Group LLC employees to manage our business: maintaining our listings, planning inventory and replenishment, measuring product performance, and reconciling Amazon payouts against our accounting records.

Sharing — only when required to fulfill

The only outside parties that handle Amazon-sourced data are the shipping carriers (UPS, USPS, FedEx) that physically transport our FBM shipments. Buyer name and shipping address are transmitted to the selected carrier solely to generate a shipping label and deliver the order, over each carrier's standard secure API.

Sharing — operational vendors

A small set of vendors supports our internal operations: AWS (cloud hosting), a transactional email provider for internal system messages, and standard accounting software for finance reconciliation. These vendors process our own business data on our behalf under written data processing agreements and do not receive buyer PII.

Things we never do

  • Sell, rent, or license any Amazon Information under any commercial arrangement.
  • Share Amazon Information with any third party who is also an Amazon seller.
  • Use Amazon Information for advertising or marketing to any buyer.
  • Train external machine-learning models on identifiable buyer records.

Legal disclosure

We disclose data only in response to a binding legal order from a court of competent jurisdiction, or when necessary to protect the rights, property, or safety of Ascend Partners Group LLC or the public. We do not disclose data otherwise.

Business transfers

If Ascend Partners Group LLC is acquired or merged, the data we hold may transfer to the acquiring entity under the terms of this policy. Material changes will be communicated in advance.

Security

Encryption

  • At rest — AES-256 encryption on every persistent store. Our primary warehouse is AWS Redshift with cluster-level encryption enabled.
  • In transit — TLS 1.2 or newer on every external request, including all SP-API calls.
  • Key management — AWS KMS, with key rotation enabled and audit logging through CloudTrail.

Access

  • Every employee has a unique IAM principal. Shared credentials are prohibited.
  • Amazon-sourced data is reachable by fewer than 7 authorized personnel, scoped by job function.
  • All production access is logged via CloudTrail and reviewed on a quarterly cadence.
  • Access is revoked the same business day a role changes.
  • All personnel complete annual data-protection and Amazon-policy training.

Monitoring

Continuous monitoring runs across CloudTrail, GuardDuty, and AWS Security Hub. Suspicious events flow into an internal incident channel and trigger a documented response runbook.

Incident response

We maintain an incident response plan covering detection, containment, eradication, and recovery. In the event of a confirmed data breach, we notify Amazon and affected buyers within 24 hours, as required by Amazon's policies and applicable law.

Honest caveat. No system is unbreakable. If you believe data we hold about you has been accessed without authorization, email privacy@ascendpartnergroup.com immediately so we can investigate and respond.

Your rights

Retention

  • Buyer PII (shipping addresses, names) — deleted within 30 days of fulfilling the order. We do not maintain long-term backups of buyer PII.
  • Our own business data (listings, inventory, sales, finance) — retained for as long as we need it to operate our business.
  • Aggregated, non-identifying analytics — may be retained indefinitely for internal capacity planning and historical comparison.
  • Records subject to legal hold — retained as required by applicable accounting or regulatory law.

Requests you can make

If you are a buyer who has purchased from us on Amazon and you want to know what (if any) data we still hold about your order, or to request its deletion ahead of the 30-day window, write to us at privacy@ascendpartnergroup.com with the Amazon order number. The same address is the right place for any GDPR / CCPA access, correction, deletion, portability, or opt-out request.

We answer requests within 30 days.

Jurisdictional scope

The platform runs in AWS regions in the United States and Canada. If you connect to this website or buy from us from outside those regions, you understand that data about your order is transferred into them. We rely on Standard Contractual Clauses or equivalent safeguards for transfers originating in jurisdictions that require them.

Minors

Our products are sold through Amazon, which itself restricts purchases to adults. We do not knowingly collect personal data from minors. If you believe a minor has placed an order, contact us and we will delete the associated record.

Third-party links

This website may link to external resources (Amazon, AWS, our shipping carriers). We do not control those properties; their privacy practices are governed by their own policies.

Policy updates

We may amend this document in response to product, legal, or partner-policy changes. The "last reviewed" date at the top reflects the most recent revision.

Compliance posture

This policy is designed to align with Amazon's Acceptable Use Policy, Amazon's Data Protection Policy, the EU General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA). Internal reviews are conducted at least once per quarter and any time those external policies are revised.

Contact

Ascend Partners Group LLC
Privacy and compliance: privacy@ascendpartnergroup.com
General: contact@ascendpartnergroup.com
Please don't include passwords, payment details, or other sensitive information in unencrypted email.